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The Midnight Text

The real questions keeping founders up at (mid)night–– answered.

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My investor became a stranger overnight

What to actually check before you take an investor's money, from a founder who learned it the hard way. Three questions that could save you years.

Where AI is at its best in the product process

And the one question that will save you from building something no one will buy

Your cofounder search has a blind spot

A founder thought her first cofounder conversation went great. It hadn't. She'd spent the whole call pitching instead of listening. Here's what to ask instead so that you find a lasting match.

Nobody remembers your cold message

They forgot about it by lunch. So stop worrying about rejections and start to turn them into your next move.

Staying in stealth is costing you

Staying in stealth feels safe. But every day you're quiet, you're losing something you can't easily get back: serendipity, distribution, trust. Olivia breaks down what stealth mode is actually costing you and when it actually makes sense to stay quiet.

You've been running on empty for months

You're not alone. Here's what a coach told a room full of founders who said the same thing.

Before you start your fundraise, read this

You've built your investor list. You're about to send the first emails. Stop.

Your demo is killing the sale

What you need to be selling, and it's not your product.

I almost quit when a competitor raised their Series A. Here's what I learned.

This week’s Midnight Text edition is written by Apurva Luty, founder of Optimly, a Forum Ventures portfolio company. Apurva shares what this first year has felt like building in a crowded space, and the many times she spiralled.

What VCs are really looking for in your market size

Why the number matters less than the reasoning behind it