What It Takes To Be a Good CD

This collection brings you the most insightful clips on WHAT IT TAKES TO BE A GOOD CREATIVE DIRECTOR, curated from 60+ hours of interviews with some of the world’s best creatives in Design and Advertising. The list is updated whenever we record new interviews, and the newest clips always appear at the top.

• Don’t Force the Team to Do What You Would Do
• You Should Have a Point of View on Everything
• Take the Brief for a Test Drive
• Be a Different Creative Director for Every Team
• As a Creative Director, Learn to Get Out of the Way
• Facilitate and Get Out of the Way
• Being a Creative Director is Being Precise When Making Decisions
• You Need to Be Able to Express Your Thoughts

ADDED IN FEB/26

Alberto Ponte & Ryan O’Rourke — Founders and CCOs at Someplace

ADDED IN FEB/26

Karl Lieberman — Global CCO at Wieden+Kennedy

ADDED IN FEB/26

Hal Curtis — former CD on Nike and Coca Cola at Wieden+Kennedy in Portland