Nike "Winning Isn't For Everyone"

Welcome to the DISSECTED® Series. In this episode, Pedro Izique reveals the key decisions behind his work for Nike, “Winning Isn’t For Everyone.” As one of the lead creatives on the project, Pedro walks us through the process, from ideation and pre-production to shoot, edit, music, and more.

00:00 Intro
01:18 Kobe Mentality as the North Star
04:10 Building the Script Around Each Athlete
05:02 Why Kim Gehrig Was the Right Director Choice
05:43 How They Decided to Pitch the Idea
06:29 On Embracing Tight Close-Ups as a Language
07:31 Crafting the Invisible to Make It Real
08:17 On Shooting the Entire Film on Long Lenses
09:09 On Choosing Red as the Primary Color
09:48 On Letting Beethoven Drive the Emotion
11:49 The Villain Voice That Could Hold the Film
14:35 The Key Choices Behind the Edit
15:56 On Opening the Film With a Kid
16:59 On Adding Real Found Footage to the Cut
17:37 On Using Extra Footage to Make the :15s
19:09 On the Film’s Most Important Creative Call
20:03 Key Choices Behind the Visual Center
22:50 Outro

Watch below the film Pedro dissects in this episode.

Imagine you could hire a film crew to interview the world’s best creatives, distill how they tackle their work, and bring you the most useful takeaways. Stuff like: how to get unstuck, sell more ideas, sharpen your craft, manage clients, level up your CD game, and avoid critical mistakes. Hiring that crew would be awesome. And expensive. Unless you find a bunch of other people willing to chip in $12/month and fund the project together. Well, that’s what’s happening here. METHOD® is 100% funded by members, and every dollar goes back into making more interviews. Support the community and unlock full access.

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