Web3 Will have a Barbell Impact on Gaming (Villages & Citadels)
Web3 will be used in two main ways for gaming: [1] creating cozy, warm-crypto communities, (Villages) [2] creating next wave of venture-scale gaming companies. (Citadels)
Web3 will be used as a supercharged Kickstarter (we’ve discussed this in Level 4 of Metaversus: games/game studios that can survive with 1,000 true fans). Richard Kim calls this warm crypto -- positive-sum crypto that will create fertile soil for new sustainable on-chain communities. Villages will need their own tooling and support.
The other portion of web3 gaming, Citadels, will cannibalize both AAA and Free-to-Play by harnessing web3 tech for incredibly efficient unit economics — for go-to-market, user acquisition, retention, virality, and LTV. The playbook1 is being established as we speak, and I continue to place my chips along this axis.
In Web2, the cycle enders were Machine Zone, Tencent, Take Two, Zynga, Supercell, etc. In Web3, we will have new cycle-enders and winners, that can deliver venture-scale returns. Especially those that know to build tech that everyone else will need, and those who can use the web3 playbook to develop a long-term competitive edge.
Tell your friends.
We have a lot of work to do.
We are so back.
DM me on Twitter (twitter.com/0xRyze).
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Some names for this: Free-to-Own, Play-to-Earn, Play-to-Airdrop.
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