The most common advice floating around the SaaS ecosystem right now is also the most dangerous: “You just need to be more consistent. Just post more.”
On the surface, it sounds like a grind-culture badge of honor. But in the age of generative AI, volume has become a commodity. Following the “post more” playbook isn’t building an audience; it’s just contributing to the digital landfill.
We’ve entered a weird era of marketing. AI didn’t just automate content creation; it effectively killed the “standard” marketing strategy.
When every founder has access to the same LLMs, every brand starts to sound like the same polite, mid-level manager. We are witnessing a race to the bottom where quantity is no longer a competitive advantage.
If your LinkedIn feed, company blog, or newsletter looks like a list of generic features or “Top 5 AI Trends,” you’ve already lost. You aren’t being heard—you’re being filtered out. You’ve become an Invisible Founder. You’re competing on price and proximity, not value. You’re a vendor, not a category leader.
In 2026, features are easy to copy. Code is easier to ship than ever. If your only “moat” is your UI or a specific integration, your defensibility is near zero.
The only real moat left is your Point of View (POV).
A Point of View isn’t just an opinion. It’s a specific stance on how the world should work. It’s the “why” that makes a prospect choose you over a cheaper, more established competitor.
Without a clear POV, you’re drowning in “me-too” advice. But with one, the entire math of your business changes:
Sales cycles shrink: You win deals before the first demo because the buyer already aligns with your worldview.
Marketing efficiency spikes: You stop shouting into the void and start attracting “True Believers” who actually get what you’re building.
Talent is a magnet: Top-tier engineers and marketers don’t want to work for a feature set; they want to work for a vision.
I’ve spent a lot of time analyzing why some SaaS brands feel like commodities while others feel like movements. It usually comes down to three things (which I’ve broken down in the infographic above):
The Status Quo Enemy: What is the “accepted” way of doing things in your industry that is actually broken or outdated? (e.g., “The old way was ‘post more,’ the new way is ‘say more’.”)
The Friction Point: Why is the current way actually hurting your customers? Be specific.
The Intellectual Moat: What is your unique “secret sauce” or philosophy that solves this?
When you stop obsessing over how much you post and start obsessing over what you stand for, your content becomes a force multiplier.
One strong, slightly polarizing stance is worth 1,000 “standard” posts. It simplifies your product roadmap, cuts through the noise of your competitors, and builds a brand that no AI can replicate—because an AI doesn’t have a soul, a history, or a vision for the future. You do.
Stop being a vendor. Start leading your category.
The Gut Check: Take a look at your last three LinkedIn posts or company emails. If you stripped away your logo and name, could your biggest competitor have sent them? If the answer is yes, we need to talk about your POV.
I’d love to hear your thoughts, drop a comment or hit reply.
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