The Fastest Way To Find Your Niche Is To Stop Looking For One

Every week, I’ll chat to someone who’s convinced the reason they aren’t getting more views on their writing is because they haven’t found their niche. Often, they’re trying to decide whether they should become “the productivity writer,” “the history writer,” or “the memoir writer.” Some even have half a dozen drafts sitting untouched because they’re worried the topic doesn’t fit the personal brand they’re trying to build.

Just the other day, I was reading through a group chat on Slack, and saw someone ask whether it was okay to publish an article outside his niche of leadership. One reply suggested creating an entirely separate account. Another warned it could “confuse the algorithm.” A third said readers only follow specialists now, so writing about anything else was basically wasting time.

Crazy, right?

Probably why I had to read some of the comments twice. Because for most of publishing history, writers weren’t sitting around trying to squeeze their creativity into o…