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Unscripted: Screw the Should Life · Aug 23, 2026

My workshop had zero attendees. My business didn't blink.

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Marni Battista · Unscripted: Screw the Should Life

It’s the end of August. Already. It’s hard to believe, yet it’s the time of year I do my quarterly Assess and Adjust process.

Here’s what happened in Q3…

The workshop I ran right after I got back from Europe for my 60th birthday had zero attendees.

Not low turnout. Zero. Forty-five people registered; nobody showed. I sat there on Zoom by myself, watching empty boxes.

I want to start there instead of hiding it, because it would be easy to write you a tidy little “I stepped back, and everything worked out” post and skip the part where something actually failed.

Here’s what didn’t fail: everything else.

The retreat I ran back in May did what a well-built offer is supposed to do: it kept working long after the weekend ended. Same with a partnership that pays out based on effort I’d already put in earlier this year, before I ever booked a flight. None of it was luck. It was work I’d already done, structured in a way that didn’t need me standing over it all summer to keep paying off. So when I chose to spend most of June through August with family instead of at my desk, I wasn’t gambling with the business, and I wasn’t coasting either. I was finding out whether the business I’d built could actually hold the life I say I want, or if that was just something I coach other women toward while quietly not doing it myself.

It held

.

None of it meant my clients didn’t make progress with their goals. If anything, showing up present and rested, rather than running on fumes, made me a better coach on the calls I did have. Freedom and flexibility were never supposed to come at the expense of the people I serve. This summer proved they don’t have to.

In mid-July, I spent a week at home in Steamboat with two of my daughters, no agenda, just us and the mountains. I loved spending extra time with my daughter before she moves across an ocean for her PhD, the kind of time you don’t get back once someone starts their own life somewhere else. And this month I got to be in Los Angeles for my daughter during a health scare, close enough to actually help instead of coaching her through it from a thousand miles away over the phone.

None of that is a break from my work. It’s the actual point of it.

I’ve told women for seventeen years that the goal isn’t to build a life you can’t wait to retire from. It

’s to build one you don’t want to retire from in the first place. This summer, for the first time in a long time, I wasn’t just saying that to a client. I was living inside my own paradigm.

I still coached. I’m still planning the November retreat. I spent real hours this summer doing a full developmental edit on the foundation of the novel I’ve been building for a year, the kind of structural work that doesn’t show up as pages written but changes everything about whether the story actually holds. I’m on a nonprofit board here in Steamboat because roots matter to me as much as reach does, and participating in that is rewarding. None of that stopped. It just stopped requiring me to be everywhere at once to keep existing.

The workshop flopping stung. I won’t pretend it didn’t. But it also proved something I needed proof of: the business isn’t held together by how hard I grind right now. It’s held together by what I already built, and by work I keep doing even when it doesn’t look like output, whether that’s a novel foundation or a business foundation. That’s a different kind of solid, and it’s the kind I’ve been trying to help you build too.

More soon — including how this week’s dating workshop goes, win or flop.

Read the original on marnibattista.substack.com

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