Every episode includes one idea from the world of marketing that sales people can use to help connect better with prospects, get more qualified meetings, and close more sales. Note: Earlier podcasts were focused a little more on sharing ideas for B2B marketers and sales people - whereas now we are keen to show how sales people, in a challenging sales enviornment, can actually learn from marketers to help make more sales!
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Today we're diving into a topic that could dramatically increase your long-term revenue: what salespeople can learn from marketers about customer retention and relationship building. A couple of things I think we can learn from today. 1. Multiple ways it benefits salespeople to focus on customer retention. 2. Some strategies to do that, that don't take up a lot of time. 3. How best to time and…
Marketers develop USP's for products and services, sales people in addition to that should work on their own personal USP. So many products and services and USP's can be similar, so decisions can come down to a differentiator - your own unique USP. In this podcast we will look at how you can develop your personal USP and how this can imapct your sales.
Todays topic is understanding your target market….a strong one for marketers right? Sales people might think this is not relevant as we either know our target market very well, or we have been given a list of prospects that is our defined target market. I think the topic is relevant for sales people and these are the three things I think we need to talk about: 1. Why it is important to understand…
Sales has always been tough. Now it's tougher than ever. Every episode we are going to discuss one idea from the world of marketing, that can help us sales people improve our performance. This week...that idea is...speaking. Two things I think you will learn from this episode: 1. A strategy that will help you get the most from each event. 2. The best way to use content and to be always ready for…
Today I am talking with Otilia Chan, former Head of Marketing at ShopBack - a leading shopping, rewards, & payments platform, and we are going to be talking through some of the pros and cons of these programs, especially cashback programs and how they can work better. Some of the questions we consider are the following: - How does the cashback reward structure typically work? - How do cashback…
On the podcast today I have Claire Weston - Chief Marketing Officer at Coda Claire and I are going to talk today about REBRANDING,, here are some of the questions we consider: What would prompt companies to consider a rebrand? How important is it to do extra work or research to understand your audience before rebranding? While your USP is probably important, how important are other factors such as…
On the podcast today I have X Y Ng - Head of Marketing and communications at a company called Doctor Anywhere. XY and I are going to chat today about what large brands and organizations can learn from how startups conduct their marketing. Some of the questions we consider are: - What are the reasons behind big brands adopting leaner strategies, and is this shift a temporary reaction to economic…
Lacey and I talked about some of the current challenges facing marketers in the region and what can be done about them. These are some of the issues we discussed: What are some of the challenges you and others face when your company transitions to a more digital and data driven business? One challenge is doing more with less - budgets or human resources - how do you solve that both in the short…
Cara Wong and I talked about B2B marketing in more traditional industries - how it is different and how has it changed. Some of the questions we discussed included the following: - What are the biggest changes you have seen in marketing in the last few years in traditional B2B companies? - Social media might not be considered a strong channel for traditional B2B do you agree or disagree? - If you…
On the podcast today we have Naomi Soman Founder of Storylogick Consulting and we are going to be talking about conversion focused copwriting. Some of the questions we consider are the following: - Most people would advise beginning the copywriting process by establishing a buyer persona - how valuable is that and what are your key methods? - What is your approach to adapting messaging throughout…
