Mario Thomas · Jul 12, 2026
Not Everything Needs AI: The Questions That Come Before the Decision
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In The Great Remaking I established that businesses are being remade around AI. But “remake with AI” is not “put AI into everything”, and the difference between them is judgement. Asked recently how I decide which AI to use, I said that I do not start there. In this article, I argue for the three questions that come first, and that the one doing the real work is not the…
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