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Mario Thomas · Jun 21, 2026

AI and the CEO: Choosing the Bets That Matter

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The market now treats visible AI adoption as proof a company is driving forward through innovation, and the chief executive is the one expected to show it. Being seen to adopt, not misleading the market, and choosing well are three demands held at once. In this article, I argue that AI does not rewrite the chief executive’s duties; it changes the conditions under which they are discharged.…

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