The Kit Design Fork in the Road - Brand Allegiance From Head to Toe
Why football shirts could have evolved very differently
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Growing out of a companion site for an amateur football team serving fans of Olympique de Marseille, Celtic FC and Liverpool FC, the Marceltipool Substack now publishes commentary across sport, music, politics and culture.
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Dead Sleeves From the Former Ground
When tradition becomes a competitive disadvantage
You Can Go Your Own Way. Really.
Football's quiet acts of sartorial rebellion
The Crest Is History?
The ongoing marginalisation of team identity on football shirts
The London Spiral - 150 Stages Down and Facilitating an Audience
Abbey Roads, blue plaques, a parked van and more
England World Cup Third Kits - Hiding in Plain Sight
Unused colours, emergency options and the mystery of England’s hidden tournament shirts
England Euro 2012 Home & Goalkeeper Shirts? Hang on a Minute, Lads, I've Got a Great Idea!
When branding meets backlash and a red shirt perhaps takes a diversion on its way to market
The Changes That Build a Bridge
How football kit alternatives can represent a design domino effect of a different kind
Interchangeability Through the Ages
Uniformity, utility and the quiet rebellion of mismatched kits
adidas and Puma Fooling Around?
How a Herzogenaurach reunion isn't necessarily the stuff of fantasy