
The Rise of the Copycat Interior Design Influencer
The rise of interior design influencers, algorithmic aesthetics, and AI-generated critiques.
A running diary of interior design ideas, deep dives, and the slow renovation of a Victorian house - on a budget. 🏚️🫰
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The rise of interior design influencers, algorithmic aesthetics, and AI-generated critiques.

Ethical issues around decorating with mass-produced prints, downloadables, and AI-generated art.

Without the pretentious made-up colour names

Why we avoided kitchen showrooms, bought secondhand, painted almost everything, and learned that “premium” doesn’t always mean expensive.

We did this to Modernism in the 2010s. Now we're doing it to the Victorians.

Decorating choices for people who like their spaces slightly off-script.

How we transformed the largest bedroom in our Victorian terraced house into a cosy space with personal touches.

A personal shortlist of house tours that I’ve rewatched more times than I’d like to admit.

From melancholic Hong Kong apartments to 1970s LA mansions, these are the cinematic spaces I can’t stop thinking about.

Featuring lead paint, Deliveroo dependency, and the psychological impact of not being able to find your clothes.