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Luca Turin on perfume etc. · Aug 12, 2026

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Luca Turin 🇮🇹🇪🇺 · Luca Turin on perfume etc.

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AI: all day! GPT and Claude, but I'm sure the others are good too. Leather vetiver: not sure, I love vetiver alone...

We, perfume lovers, are very good at mourning what has been lost and we enjoy this discourse a lot :) But I'd like to reverse the question: what in your opinion does contemporary perfumery do better than the golden age? What can it express now that perfume fifty years ago couldn't?

P.S. On a much more serious note: my birthday is coming up. What perfume should I absolutely buy for myself? Please use your authority responsibly ;)

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