You Can't See Your Own Gain
A friend named it in a LinkedIn comment before I did. Which is, I think, the whole point.
Jonathan Levitt
The business of endurance: sponsorships, media, and the founders building in outdoor. Real campaign data from a 35-show podcast network, honest takes on what's working, and conversations with the people shaping the sport. Boulder, CO.
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Latest posts
How Osprey Thinks About Creators, Athletes, and Authentic Brand Building
Why Osprey's athlete contracts have no podium bonuses, and what the brand looks for instead.
The reach was never the asset.
What a year of self-employment taught me about the thing I actually sell, and why “reach” was never the point.
The RiNo 5K and Back on My Feet Are Building the Version of a Charity Partnership That Actually Works
John Gonzalez and Kristina Cripe on free entries, paid race-day jobs, the $30 social bib, and why a logo on a banner was never the point.
Twenty Five Years of Reading Athlete Bloodwork Turned Into One Orange Drink
Dr. Marc Bubbs on why the fundamentals don't often sell, why compliance is a key metric, and what changes when a practitioner builds the product instead of a marketer
A Guide to Raising Money as an Endurance Brand
What I would tell you if you sat down across from me with a deck.
Nobody Is Talking to the Middle of the Pack. Rabbit and Halo Think That's the Whole Business.
What a hotel lobby, a croissant class, and a million dollar Broken Arrow activation say about where running brands are actually spending.
Garmin didn’t buy a training app. It bought a coaching network and a mountain of data.
What the TrainingPeaks acquisition actually changes, and the input Garmin still needs.
Episode 500: Alex Maier on Opening Gates, Product-Led Growth, and Building for the Long Run
This one's a milestone. Alex Maier, President of Onwater, joins Long Run Labs for a wide-ranging conversation on generalists, consumer insights, gatekeeping in the outdoors, and where AI is going.
The Best AEO Strategy For Creators In 2026 Is 14 Years Old
Everyone is panicking about AI killing search. Jason Fitzgerald just realized the winning move is the exact playbook he ran a decade ago, pointed at a different reader.
Vivek Gowri on Doing the Right Thing as the Long Game in Trail Running
The San Francisco Running Company owner on taking a women's trail race to North Face, making the pie bigger, why trail is having its moment, and betting that community compounds.