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linktime blog · Oct 23, 2025

[linktime] Social Warming: How many interactions before you slide into the DMs?

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Vianney Lecroart · linktime blog

Hello linktimers! How many interactions do you need before sending a DM? Short answer: fewer than you think - if you prioritize comments. This edition leans hard into a conviction: comment first, comment often, and let DMs be the exception.


My conviction: prioritize comments above everything else. Frequent, thoughtful comments deliver visibility, familiarity, and trust - without pressure. On linktime, you can see how many times you engaged with someone and how many times they engaged with you. Use that signal to time your next move.

Why comments win:

  • Relevance in context: you show up where your prospect already pays attention.

  • Social proof: your name sits under content they value.

  • Zero friction: no ask, no pressure — just value.

  • Compounding: repeated micro-visibility makes your face and name “feel known.”


There’s no magic formula, but 3–5 well-placed interactions usually flip you from unknown to familiar. Make most of them comments.

Example sequence over 7–14 days:

  1. Like a post and view their profile

  2. Comment with a useful angle (data point, example, or question)

  3. Reply to their reply or add a follow-up insight on a new post

  4. Comment again on a related topic to show consistency

  5. Only if necessary: send a light DM that adds value

Result: your DM, if you send one, feels like a continuation — not an intrusion.

🎯 What to comment (so you’re remembered)

  • Add a micro-insight: a metric, a checklist, a pitfall to avoid

  • Share a small example: “We cut X by 18% by doing Y/Z”

  • Ask a sharp question: “How did you handle [constraint] at step 2?”

  • Offer an optional resource: “Happy to share the 1-pager we use if useful”

Keep it under 60 words. Specific > impressive. Consistent > occasional.


Prefer staying public: comment, post weekly, be visible. DM only when there’s a clear trigger or invitation.

Green lights:

  • They replied to you or liked multiple comments

  • They visited your profile recently

  • They posted a relevant update (new role, hiring, launch)

  • You have a concrete value hook tied to their context

DM example (value-first, no pitch):
“Loved your last newsletter — the part on [specific angle] was spot on. I’ve got a tiny checklist teams use for [topic]. Want it?”

Notice the pattern: recognition + specificity + optional help.

  • Interaction counters: see how many times you engaged with someone and how many times they engaged with you

  • Priority lists: Prospects, Influencers, Close Network, plus your “Fandom” (people who interact a lot with you)

  • Comment radar: centralize posts from your lists, see who to comment on first

  • Warm signals: profile visits, repeat likes/replies — move warms to your Prospect list when ready

Open linktime, check how many times you’ve interacted with your top prospects this month, and aim for 3–5 thoughtful touches before any DM. Comment first, DM second, pitch last.

Thanks for using linktime 💙


- Vianney from linktime

Read the original on linktime.substack.com

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