Welcome to ICYMI: You Need to Know It Edition, recapping the major platform updates and patterns you might have missed in June and July. If you only read one edition of ICYMI, it should be this monthly overview.
17 key platform updates shaping the social and creator landscape this month
1 quote I’m still thinking about from the POV Labs Creator Summit
4 interviews with leaders at Instagram, Snapchat, Microsoft and Reddit
Trend watch: Brands aren’t getting butthurt over criticism
2 articles that are worth flagging again
The best performing ICYMI newsletter this summer (hint: it’s about AI)
ICYMI collabs to look out for in August:
How to work with creators as trusted media outlets surfacing in AI search, by Kaleigh Moore ✨
Gen Z likes when brands are little freaks on social, by Kaley Mullin ✨
The Best Books for Marketers list of 2026, reviewed by the ICYMI Community (hit reply if there’s one you’d love to recommend!) ✨
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