Repetition Builds Recognition
And how my toddler demonstrated it perfectly.
On Brand Building
Because Great Brands Aren't Built in Decks, they're just started there. Marketing and Innovation drive your brand in the everyday moments, in execution, in the messy middle.
Live Last read · last published · next check
Latest posts
Nostalgia Sells Because We All Need Our Prescription Checked
Sounds cynical, but it's actually great for your brand.
Maslow's Hierarchy of Benefits
A concrete way to prioritize the features and benefits of your products and brand
Your Consumer is (Much) Less Aware Than You Are
A reminder to keep repeating yourself to build your brand
Chapter 9: Strategic (Merch) Promotion Opportunities
A peek at what you get inside The Merch Blueprint
Play Like You Practice
And Other Ways Brands Need to See the Soccer Field
Take Smaller Steps
and Other Brand Innovation Advice
How a British Cybernetician's Concept from the 70's Can Change The Way You Talk About Brand Today
The Purpose of a Brand is What it Does.
Your Next Marketing Idea is an Aisle Over
Stop looking at competitors in your category, and start walking around the store.
The Answer Isn't Always A Bigger Budget
Most of the time, the answer isn't actually more money, it's better maneuvering.
The Block is The Brief, and How to Address It.
A mash up from two podcast episodes I listened to last week that can shift the way you approach roadblocks in business.