Leah Keggi
Publishes 1 feed
On Brand Building
Because Great Brands Aren't Built in Decks, they're just started there. Marketing and Innovation drive your brand in the everyday moments, in execution, in the messy middle.
11 posts · theirs
Lately
Repetition Builds Recognition
Nostalgia Sells Because We All Need Our Prescription Checked
Maslow's Hierarchy of Benefits
Your Consumer is (Much) Less Aware Than You Are
Chapter 9: Strategic (Merch) Promotion Opportunities
Play Like You Practice
Take Smaller Steps
How a British Cybernetician's Concept from the 70's Can Change The Way You Talk About Brand Today
Your Next Marketing Idea is an Aisle Over
The Answer Isn't Always A Bigger Budget
The Block is The Brief, and How to Address It.
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