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This Is Not an Experience · Apr 19, 2026

REMARKABLE 2026

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Laura Hess · This Is Not an Experience

REMARKABLE 2026 is here.

The REMARKABLE 2025 report introduced a new methodology for measuring ROX (Return on Experience). The 2026 edition continues and expands upon that work.

REMARKABLE™ is a framework for examination.

The experiential industry lacks a benchmark for event sentiment, which results in decisions based on repetition, intuition, and/or incomplete data. Opportunities for (deeper) connection are missed. Understanding ROX shows depth and resonance, not just transactional success. It informs everything from goal setting and intentionality, to the actual design, marketing, and financing of these productions.

Within an industry that lacks nomenclature and ROX systems, REMARKABLE provides terminology, creates a standardized approach for consideration, and allows us to characterize and compare emotional impact.

The 2026 report is both an articulation of process and an aggregation of learning. It outlines the framework’s evolution and the business of ROX — its unique requirements, challenges, and opportunities — alongside standout productions from 2025.

REMARKABLE invites us to think differently about experiences. It’s a better way of asking questions and parsing data. It’s an opportunity for recalibration and an industry-wide call for collective action so that we can deepen our understanding of emotional ecosystems to the benefit of all involved.

Explore the framework and download the new report at REMARKABLE Experiences.

Deepest thanks to all of the makers and practitioners moving this industry forward.

REMARKABLE 2026

Read the original on laurahess.substack.com

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