Be in the Know

We’ve entered a new chapter of O BOY. We used to be solely a newsletter, but have now joined the world of Substack, and with this new format, we can get more creative. We will show you a behind-the-scenes look into the brand that you won’t find anywhere else: design inspiration, photoshoots, styling tips (including other brands our founder Nikki Kule loves), and a preview of new products before they launch. We will include bits and bobs of what we are thinking and inspired by, as well as the happenings from the past week. Another taste of what to expect will be a small window into Nikki’s world (her homes, closet, art, travel, etc.). You will also have special VIP access to events, sales, and launches, and the best part is that there is no paywall; subscribing is free :)

We love showing you how Nikki mixes and matches her favorite brands with her KULE pieces. Her unique style is always classic with a twist, as evident in her selfies. We are also always inspired by our friends and community, and will do profiles on some of the kulest of the bunch, whose style we also love.

Nikki loves interior design—you should see her folder of inspo images (and you just may!). At O BOY, we will show you tidbits of her homes, some of her favorite places to shop for interior decorating, and her design inspiration.

We’ve always talked about art here on O BOY, as outside of fashion, Nikki is passionate about art and frequently visits museums, galleries, and art fairs around the world. We will share everything from her favorite museum and gallery trips to intimate visits to artist studios.

If only I could pack myself into Nikki’s suitcase (believe me, I’ve tried). The closest we can get is here, where Nikki gives her recommendations on where to visit, what to pack, where to stay, what to do, where to eat, and where to shop while traveling.

From finding inspiration, to the design process, to behind the scenes of our photoshoots, we like to give you a sneak peek of what’s to come. We will tease new products from future collections that are not shown anywhere else, and you’ll basically be joining our shared folder.

And there’s more where that came from! We’re excited to have you here and grow our community. That’s a wrap.