There’s a Playbook for Launching a Celebrity Beauty Brand—Tate McRae and Lindsay Lohan Should Read It.
I promise you, there's a method to the madness, which should be held in high regard.
Ahead of the Kirb
Ahead of the Kirb is original reporting, musings and interviews from beauty and entertainment insider Kirbie Johnson. It's a digital magazine without the corporate overlords, honing in on beauty, movies & film; reality tv, real life, and aging.
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Latest posts
Looks like Zendaya is Joining the Prada Beauty Family
…which is a huge win for yours truly, given I’m a Prada Beauty and Zendaya enthusiast.
Bringing Back Products From the Dead Should Be MCo's Top Priority
How the partnership between the Australian brand and Skindinavia could lead to a more thoughtful strategy.
Some Rather Bizarre Sunscreen Drama
Ahead of the Kirb is a reader-supported publication.
My New Pop Culture Newsletter: POPTOPSY
Hi everyone, Kirbie here.
My Hair Wardrobe (In Defense of 5 Hair Brushes)
I remember when I first learned about glam squads.
You Won't Catch Me Trying XERF.
At least anytime soon. Let's have a real conversation about this.
"Long Overdue": Sonya Dakar Stripped of Her License
Her facility license has also been revoked.
The Hair Product I Won't Live Without
Welcome back to Hair Week, where I’m taking a look at the hair trends of 2026, plus sharing some insight on the services and products from my own routine.
The Next Era of Hair Products
What's on the rise.