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The Writing Chronicles · Aug 20, 2026

How to build a single person business online

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Kevin Szabo · The Writing Chronicles

You don’t need 10,000 followers to start.

You need one skill, one platform, and 100 people at MOST who trust you.

That’s it.

Most people overcomplicate this.

They post on 5 platform with 10 diffent offers.

They start to confuse everyone, even themes.

Pick one skill on one platform then post there every day.

Some days it’ll feel like nothing’s happening.

Keep going anyway.

Here’s what actually builds a business online.

Not the content itself.

People forget it’s social media so make sure to leverage Replies and DMs.

The follow-ups you’re avoiding right now are possibly worth millions.

Send messages like this:

“Hey, saw your post about [specific topic]. I help [niche] with [specific outcome]. Not pitching anything, just had an idea that could help: [idea]. Want me to send it over?”

This works because there is zero pressure and there is no barrier for those you’re talking to.

It’s just useful.

If you can’t explain what you do in one sentence, nobody’s going to hire you.

Fix that first then follow up a week later.

Most people message once and give up.

The follow-up is where the money actually is actually leaking.

Below, I’m giving you the exact scripts and templates.

The same ones behind a $3,500 course you can claim.

Yours free just for subscribing.

The follow up templates word for word are below:

Read the original on kevinszabo.substack.com

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