Facing backlash after Peloton instructor Adrian Williams recorded an Instagram advertisement for an antizionist Palestinian restaurant chain that promotes Israel’s erasure from world maps, the fitness company has apparently settled on a strategy of silence, while Jewish advocacy group StandWithUs has launched a campaign pressing Peloton to enforce its own policies and take action against anti-Jewish bigotry.
Peloton has thus far declined to answer media inquiries or address specific concerns from members over Williams’ promotional Instagram post for Ayat, which he starred in and narrated for his 315,000 followers.
The video shows Williams eating at one of the Brooklyn-based chain eatery’s locations and displaying a misleading “Discover Palestine” page inside an Ayat menu, which shows a map of Israel incorrectly labeled “Palestine;” the name the Roman Empire gave to the former Jewish kingdoms of Judea and Israel.
As the ahistorical map is displayed, Williams opines that Ayat delivers “history, culture and love on every plate.”
It was not clear whether Williams was paid to make the advertisement for Ayat, which he collaborated with on the Instagram post.
The antizionist Palestinian restaurant chain previously drew backlash for using “From the River to the Sea” on its menu, promoting the antizionist slogan that calls for the elimination of Israel.
Many Jewish Peloton members and non-Jewish allies Tuesday said the fitness company was continuing to ignore what they considered an act anti-Jewish bigotry — in the form of wiping the Jewish state off the map — within its staff’s ranks.
“Peloton must address antisemitism and enforce its own standards,” StandWithUs said.
Williams, a high-profile Peloton instructor and one of the brand’s most recognizable faces, is also a paid ambassador for BMW and Lululemon, according to his Instagram account.
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