
So how the f do you build a brand anyway?
the seven non-negotiables, from someone who has built four of them.
Everything they won’t tell you about building a business, a body of work, and a life that actually pays off.
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the seven non-negotiables, from someone who has built four of them.

create for you. everything else is a trap.

I knit this fabric myself because I couldn't find what I wanted anywhere. Here's how I've been wearing it, and a style guide (links to everything).

I just went to hell and back.

notes from inside the best month ($) I've ever had.

you get what you're disciplined enough to build.

you're farther from what you want than you think, and that's okay.

the power of no.

stop chasing overnight success. start planting.

stop explaining yourself.