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Inspired as F**k · Jan 11, 2026

ODBC 044 - Writers' Inertia, Worldbuilding, and the Non-Douchey Alternative to Focus Groups

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Johnny B. Truant · Inspired as F**k

The One-Drink Book Club is an informal, (almost) weekly series in which fellow author Emma Lee Jayne joins me and our other creative friends to talk about the life, business, and art of writing and making books … for the duration of one Friday-afternoon drink.

Here’s what we talked about in this episode:

  • WE RETURN! AGAIN! Remember how on the last episode, we said, “WE RETURN!” and apologized for being gone for two months and then I said, “We’d promise not to do it again, but we absolutely will?” Well, turns out I know us well. So we started the episode by giving updates and talking about how the end of last year was weird. THIS TIME WE’RE ACTUALLY BACK. Maybe.

  • Bill’s been writing and talked about the elusive “writer’s high,” which Emma and I both said we were working hard to get back, then talked about how hard it is to find that flow state again. Damn you, Bill.

  • I’m impatient with worldbuilding. I didn’t realize until Emma talked about how long it takes to build worlds.

  • Why live events are the best kind of book research and business work you can do as an author … kind of like less-shitty focus groups.

  • We closed with the idea of being stubborn and writing what you want, as opposed to scoping the market and deciding in advance to write something that will sell. It’s all artists up in this motherfucker, so guess which way we leaned on that one?

Read the original on johnnybtruant.substack.com

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