One benefit of a social network such as LinkedIn is its ability to let prospective clients “test” service providers by viewing how they present themselves (i.e. how they brand themselves) before directly engaging them. That can be so much better than a one-on-one in-person experience where you fall into a quickly regrettable conversation with someone you realize just won’t be a good fit.
That behooves accounting firm leaders to make a committed effort to post LinkedIn content that prospective clients will find valuable. Doing so consistently turns you into a familiar, more trustworthy individual since people come to expect your presence in their community.
Click below for our latest blog post on effective strategies and suggestions for accountants to use LinkedIn and establish the kind of trust-building brand identity that can lead to successful business opportunities.
Click here to read the full article.
Joe Kovacs, APR is founder and managing director of Kovacs Communications, a consultancy that serves accounting and advisory firms with strategic lead generation and marketing solutions that drive growth. Joe has 15+ years of in-house marketing and business development leadership experience at two Top 225 firms in the Washington, DC metropolitan region. Connect with us on LinkedIn or via email. Or schedule a complimentary consultation.
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