I am a professional communicator, a marketer in the age of AI and an accredited PR pro focused on sharing strategies for how small and mid-sized accounting firms succeed.
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Joe Kovacs, APR, managing director of Kovacs Communications, will present a one-hour educational session for the Greater Washington Society of CPAs on Wednesday, October 15 at 2 pm EST.
Joe Kovacs, APR, managing director of Kovacs Communications, is scheduled to present at a one-hour educational session at the Arizona Society of CPAs’ Member Appreciation Free CPE Day on Wednesday, November 12 at 11 am MST/1 pm EST.
In a competitive business environment, every accounting firm must commit to an intentional strategy to differentiate itself from other firms.
Leadership bios are some of the most popular pages on an accounting firm website – and for good reason.
One benefit of a social network such as LinkedIn is its ability to let prospective clients “test” service providers by viewing how they present themselves (i.e.
If your accounting firm’s content isn’t rooted in a deep understanding of the problems faced by your clients, you may be missing out on the chance to build trust—which is an essential characteristic in today's landscape of AI-driven uncertainty.
August 1, 2025
Last week in Part 1 of this series on the top features every blog series should have, I covered the first six features—concentrating on those that improve user experience and optimize a firm's website.
As I’ve written in recent months, with AI dominating the airwaves for the past several years, it has become easy to judge long-time lead generation tactics such as blogging as old news.
Clients are increasingly expecting more from their accountants than just tax and financial assurance expertise.
