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João Landeiro

Learn how to create Workshops that teams and clients will love. For solo consultants, employed specialists and experts. Actionable advice every week.

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The story of the name "Expertise Demo"

What's in a name? How long to claim it?

How to talk ROI to your Branding Project buyers

"What’s a question you dread hearing from your branding clients?"

Do you even need an Expertise Demo?

But if you do...

Talking about your method repeatedly without going insane

All work and no play...

How to figure out what's your perfect Expertise Demo

Look, if you had one shot or one opportunity To seize everything you ever wanted in one moment Would you capture it or just let it slip? - M Matters

7 Goals of an Expertise Demo

You can hit several at once

The actual reasons Workshops make good Expertise Demos

It's about the bandwidth

Workshops can be Expertise Demos

And how to create one

How you describe your work is a Product too

Learning from Lean Startup

What the tech industry can teach us about selling

They're used to selling invisible stuff