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Jay Goel

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Building an FDE Motion

This is an opinionated guide on how, as an organization, to structure your FDE motion. The goal is to share a financial framework for decideing where and how you deploy the team. This assumes that you have identified a need for FDE: there’s a last-mile gap between what the product does out of the box and what a customer needs to activate. These are high-value customers and you’ve decided it’s…

How to Buy an NYC Co-Op

Last year we bought our first home: a co-op in New York. It seemed scary and impossible at the time, but I learned that it is just a (long!) checklist: if you follow the steps, you will walk away with a home. The incentives are perfectly aligned. You (the buyer) want a home, the seller wants to move, the bank wants your business, and the co-op wants to fill the space. If everyone can just make the…

Building a Scalable Accounting Ledger

A number of blog posts have come to light explaining the basics of double-entry accounting for developers. I aim to share a simple - and elegant, I think - database schema for recording and tabulating ledger entries. Engineers tend to hand-wave over accounting terminology, dispensing with terms like “debit” and “credit” - after all, why not just use positive and negative numbers? I think this…