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Kana Morita @JapanBuzz

Kana's Japan briefing. Japan market intelligence for global brands and anyone who is interested in doing stuff in Japan.

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Why Do Japanese People Care So Much About Being Seen on Social Media?

Or perhaps, why do so many Japanese people prefer not to be seen trying?

Why the Japanese Keep Carrying the Mikoshi: From Natural Disasters and Festivals to Crowdfunding and Oshi-Katsu

こんにちは、森田です👋

Why Are Japanese Landing Pages So Long?

こんにちは、森田です👋

The Rise of note, and Why Substack Is Entering Japan at the Right Time

こんにちは、森田です👋

Why I Rarely Recommend Relying Solely on Influencer Marketing in Japan

こんにちは、森田です☺️

Kana's Japan Briefing — 22 May 2026 — Your Japan campaign underperforming? Or is it something else?

Vol.1

Asian Markets Are Not the Same: What Japanese Consumers Notice That Global Brands Often Miss

こんにちは、森田です 👋

Why Is Your Japan Campaign Underperforming? Or Are You Reading It Wrong?

こんにちは、森田です☺️