Kana Morita @JapanBuzz
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Kana Morita @JapanBuzz
Kana's Japan briefing. Japan market intelligence for global brands and anyone who is interested in doing stuff in Japan.
8 posts · theirs
Lately
Why Do Japanese People Care So Much About Being Seen on Social Media?
Why the Japanese Keep Carrying the Mikoshi: From Natural Disasters and Festivals to Crowdfunding and Oshi-Katsu
Why Are Japanese Landing Pages So Long?
The Rise of note, and Why Substack Is Entering Japan at the Right Time
Why I Rarely Recommend Relying Solely on Influencer Marketing in Japan
Kana's Japan Briefing — 22 May 2026 — Your Japan campaign underperforming? Or is it something else?
Asian Markets Are Not the Same: What Japanese Consumers Notice That Global Brands Often Miss
Why Is Your Japan Campaign Underperforming? Or Are You Reading It Wrong?
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