Your Content Isn’t the Problem. Your Strategy Is.

People DM me almost every day asking for advice on becoming a content creator. They say the journey has been harder than they thought and they aren’t scaling the way they expected.

So here it is. These are the five things I look for on someone’s page before even getting into data and analytics.

1. Identity

Who are you? And how can I, or anyone else, relate to you?

2. Position

Is this person more brand awareness or brand conversion? Or do they dance in between the two?

3. Provided solution

When someone lands on your page, what solution are you offering them? This doesn’t have to be a physical thing. I go to one page to laugh, one page to get inspired, another to learn what tools I should be using in the kitchen. Figure out what you can provide to someone.

4. Consistency

What is the posting cadence? If someone tells me they want to be a PROFESSIONAL content creator but I don’t see them posting weekly, I don’t take them seriously. It’s like not showing up to the office and expecting to keep the job.

5. Efficiency

Are they getting to the point in their videos? I can always tell when someone’s page is for them and when it’s for others. Social media is an entertainment hub, a search engine, and a resource for a lot of people. It needs to be clear what you’re offering from the jump.

This is not one size fits all.

I’m speaking as 7-figure influencer who focuses on monetization through different avenues on social media, primarily by providing affiliate links to my audience. I’ve successfully integrated lifestyle, fitness, and business into my weekly content to expand my offerings. I have a keen understanding of what works in the algorithm, but things are always changing.

When you come to my page, you can identify who I am and what I offer. And people tell me often that they stay because I make them feel something.

If I leave your page feeling confused, or if you’re confused about why your audience can’t find you and you’re struggling to scale, you have some homework.

Go through the questions I posed and write them out. This is not just a job, it’s a career. You have to understand what you’re bringing to the table, and evaluating yourself is the single most important thing you can do to improve. A lot of folks are putting out content, but the strategy behind it is missing.

Reflect. Evaluate. Research. Implement. Repeat.

The game is always changing. You just have to stay in it.

Below I answer all five questions for my own page, with screenshots, so you have a real reference point to work from.