Articles on AI agents, startups, growth and endurance sport
Harvard University + INSEAD just ran the first controlled experiment on whether AI training actually grows your business. They put 515 startups through a 3-month cohort-based accelerator to investigate this fundamental question: “AI can deliver productivity gains on individual tasks, yet evidence on whether these gains aggregate to firm performance remains limited. We study a central friction […]
7 years ago, I published my most popular article so far: How to set your Personal OKRs & stick to them (+ examples and template) It’s been viewed over 90,000 times, and held the #1 spot on Google for the “Personal OKRs” keyword for a long time. Below is a mega-prompt to help you set […]
Get the Product Launch Doc template here. Enter your email below to get the full system prompt. I’ll only email you about future videos and posts, and will never share your email with anyone. Get the Agent System Prompts & Templates Enter your email to receive the full Claude/ChatGPT prompts + doc templates Subscribe We […]
After leaving ElevenLabs a few weeks ago, I’ve had loads of people asking me what I’ve been up to and what’s next. Fractional Growth Work At both Encore and ElevenLabs, I really enjoyed finding ways to get more users, customers, or musicians through a funnel, a checkout, or a pricing page. Basically, I really enjoyed […]
I was recently asked about which advancements in AI Audio excited me the most during the Tech.eu London 2025 conference last month. We all get excited about the latest advancements and technological breakthroughs, but what exists today is already radically improving quality of life for thousands of people. More in this short clip: I’m proud […]
It’s crazy to think I only joined ElevenLabs 77 days ago. Before DeepSeek broke the internet. Before MCPs, and Claude 3.7 Sonnet, and GPT 4.5, and Deep Research, and Gemini Flash 2.5, and about a thousand other advancements. Time moves fast in the AI space, but it moves at warp speed at ElevenLabs. Here are […]
We launched the world’s most accurate AI transcription model 2 days ago… but can it handle Rap God by Eminem? 🔥 Rap God entered the 2015 Guinness Book of World Records for the most words in a single: a staggering 1,560 words in 6 minutes 3 seconds. Scribe from ElevenLabs has set a new bar […]
I’ve had so many messages over the last few days asking how I navigated the transition from startup CEO to leaving the company I created and finding a new role at ElevenLabs. Figuring out life post-exit is a hot topic among friends at the moment. I’m in WhatsApp groups buzzing with conversation among CEOs about […]
This post is split in two: If you’re here for the tactics, click here to jump down. Otherwise, keep reading… I remember signing up for my first marathon – Athens – back in 2019 and thinking: “I can run a half marathon in 1h25… How hard can it be to run a full marathon in 3 hours?” […]
Encore has been my home for the last ten years. A third of my life. It’s utterly surreal to be writing a letter about moving on from the company I started. Although, come to think of it, likening Encore to a home or a house doesn’t feel quite right… Comparing Encore to a boat would […]
Of all the places I expected to find spiritual Insight, Parkrun was not one of them. I’m fascinated by the psychology and neurochemistry of endurance sport. There are unique mental states available to us that we can only experience when pushing our physical bodies to our limits – and occasionally, beyond them. Science offers us plenty […]
I’ve been on Strava since 2013 and was reflecting on why I love it during a run recently. I landed on one key differentiator… Every other platform is full of nonsense, and Strava isn’t. Strava is a mirror of reality. LinkedIn has become a noisy cacophony of budding motivational gurus building “personal brands” and lazy […]
I’m pleased to announce that Encore has been acquired by Mixcloud. Mixcloud is the global platform for DJs, music producers, and radio communities, and one of the largest DJ streaming platforms in the world with 25 million users. Exactly 10 years ago, at 6.43pm on the 18th of September 2014, the very first musician registered […]
“We’re misunderstanding burnout. Instead of signaling lethargy, maybe sometimes burnout signals a desire for more life, not less.” (Bustle) After leading Encore for my entire adult life (our first artists registered on my 21st birthday!) and reaching the apex of burnout earlier this year, my 2-month sabbatical was nothing short of life-changing. Across May and June, highlights […]
Chip time: 3:08:27 “Avoid and reduce stress in the week leading up to your race.” textbook marathon advice 📚 Brighton 🏖 was hillier, windier, and a few degrees cooler than Milan, but I still got what I came for: a tan (borderline sunburn), a new PB, fleeting moments of mushin no shin (無心の心) and […]
I honestly had no idea Encore had been engraved in the William Gates Computer Lab Hall of Fame until I saw this photo posted to LinkedIn yesterday! One of the things I found most inspiring about my time at Cambridge was the long list of founders who had gone before me. It’s still a pinch-me […]
We integrated GPT-4 into our Customer Support flows in January, and the results have been astonishing. I honestly didn’t believe these stats were true when I was first shown them, but they are…
I first got into triathlon in 2019. And when I say I “got into triathlon”, what I really mean is: I fell down a rabbit hole and became completely obsessed. In my first year, I completed my first Sprint, Olympic and Half Ironman races. I was hooked, and entered my first Ironman. This was postponed […]
We recently booked gig number 40,000 at Encore! How have we done it? 4 strategies for marketplace founders 🛠️ Automate everything: your team will thank you for it We’ve spent years streamlining every single part of our business. Our developers play a core role in this, and our Ops team use tools like Zapier religiously. […]
Over the last ten years, I’ve experimented with a myriad of approaches to maximising my focus while working, writing, or creating music. My hunt for the best way to focus has been fuelled by a simple reason: being ‘in flow‘ is immensely satisfying. Flow is a state of mind that yields meaningful progress and breakthroughs, […]