RSS Amplifier

Blog

Jackson’s Proper Substack

Ramblings about consumer tech marketing focused on the US market from Proper Propaganda Founder, Jackson Wightman

jacksonwightman.substack.comSource feed ↗10 posts

Live Last read · last published · next check

Written by

Latest posts

The most boring (and useful) GEO post you'll ever read

Distilled thoughts on GEO via two infographics

What 15,900 AI Answers Taught Us About GEO Myths

Are listicles really as nasty as The Minotaur?

The Ultimate Customer Research Survey For GEO

Don't skip this fundamental early-stage step in AI search optimization

UPDATED Case Study: How Proper Propaganda Built Its Own Generative Engine Optimization (GEO) Presence (results as of May 2026)

We published the original version of this case study in November 2025.

Ozempic ate your sales funnel

New data around GLP-1 searches on AI reveals LLMs are an ever-present feature of the modern sales funnel

The Ultimate Guide to Procuring PR Services

Read this and you will never fail at agency selection again (I swear)

How Edward Bernays Might Attack a Foe in the LLM Era

PR's Original Gangsta would definitely understand the perception-shaping power of AI

You Can’t Optimize What You Never Created: PR, Demand, and the 2026 Growth Gap

Misunderstanding about the need for full-funnel marketing crushes many a dream.

Your Product Is Great. Your PR Is the Problem.

Three sneaky killers of modern PR programs

A CES Strategy That Delivers: Lessons from Keychron's 2025 Success

The keyboard maker's moves were deft. And you can copy them easily.