Jackson Wightman
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Jackson’s Proper Substack
Ramblings about consumer tech marketing focused on the US market from Proper Propaganda Founder, Jackson Wightman
10 posts · theirs
Lately
The most boring (and useful) GEO post you'll ever read
What 15,900 AI Answers Taught Us About GEO Myths
The Ultimate Customer Research Survey For GEO
UPDATED Case Study: How Proper Propaganda Built Its Own Generative Engine Optimization (GEO) Presence (results as of May 2026)
Ozempic ate your sales funnel
The Ultimate Guide to Procuring PR Services
How Edward Bernays Might Attack a Foe in the LLM Era
You Can’t Optimize What You Never Created: PR, Demand, and the 2026 Growth Gap
Your Product Is Great. Your PR Is the Problem.
A CES Strategy That Delivers: Lessons from Keychron's 2025 Success
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