Hi, Happy Friday!
Do you have a client texting, calling, and sending carrier pigeons asking when their article will go live? Want to tell them to shut the fuck up? You can’t, but you can send them the following. You’re welcome.
Hi, I’m Amanda Lauren, and I write mostly about interior design, lifestyle, and parenting/kids for Forbes, Real Simple, and Yahoo, among other publications, as well as a media consultant. But my opinions are mine. This Substack is a mix of industry insights and media opps.
If you like this, please click that little heart because it helps me out.
And please follow me on Instagram and TikTok because I’m sad and thirsty.
Also, if you want to work together or need PR consulting, please reply and get in touch.
Please use Substack + Article Title as the subject line. If you don’t, I might miss your response.
Also, don’t pitch your client; just have them answer the questions.
What’s the Best Temperature to Set Your Thermostat to Every Season?
Who: HVAC and home experts
Deadline: 8/6/2026 at 9:00 am EST
What is the best temperature to set your HVAC to for the winter and why?
What is the best temperature to set your HVAC to in spring, and why?
What is the best temperature to set your HVAC to for the summer and why?
What is the best temperature to set your HVAC to for the fall and why?
Are there exceptions to any of these rules?
Any other thoughts?
How To Make Clothes Dry Faster—And Use Less Energy, According to Laundry Experts
Due: 8/10/2026 at 9:00 am EST
Who: Laundry experts and appliance experts
What are your best tips for making clothes dry faster without using additional energy?
What should you avoid doing that could make your clothes dry slower?
Any other thoughts?
One of the questions I get asked most is:
“When will the article go live?”
I hate to be the bearer of bad news, but the answer is usually: I have absolutely fucking no idea.
And I know I’ve said this before. I know I’ve said this many times before. But because this question keeps coming up, I figured I might as well write an entire post about it.
Whether you’re a publicist, a brand, an expert, or someone who was interviewed for an article, here’s what you need to understand about earned media:
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