Hayden Panettiere & Neutrogena: A PR Crisis Explained
Hayden Panettiere’s death has renewed scrutiny of her claims about Neutrogena and postpartum depression. Here’s how the beauty brand should handle its PR crisis.
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The Rise of the Data-Driven PR Pitch (Part 2)
A real life un-redacted example!
The Rise of the Data-Driven PR Pitch (Part 1)
How search data, SEO and demonstrated audience interest can turn an average media pitch into a story journalists actually want to cover. And what Gary Vaynerchuk has to do with all of this.
Are You A Publicist? Please Stop Asking Writers This Question
Or just send this to your most annoying client!
I’ve Changed My Mind About Founders Pitching Themselves
This isn't rage bait, I promise...
The Publicist Behind the List: What TIME's Top 100 Creators Reveals About PR Today
TIME’s Top 100 Creators isn’t just a ranking—it’s a masterclass in how strategic PR shapes influence, credibility, and career-defining opportunities.
The Phia Controversy Explained: How Phoebe Gates Can Recover From a Major PR Crisis
SPECIAL REPORT: The Phia controversy has sparked debate over affiliate marketing, journalism, and startup ethics. Here's what happened and how Phoebe Gates can navigate the PR fallout.
9 Micro Moves That Strengthen PR Relationships With Journalists
Want better media relationships? These eight overlooked PR habits can help you build trust with journalists, land more coverage, and become a publicist writers love working with.
The Email That Made Me Furious: A Lesson in PR, Link Building, and Why I Think It's A Scam
This story takes an interesting turn...
What Does the Perfect PR Response Look Like? This Real Example Landed a Forbes Quote
Plus media opps and ramblings!
The Best And Worst Ways To Use AI In PR Right Now
AI is transforming public relations, but not always for the better. Learn the best and worst ways to use ChatGPT and other AI tools in PR.