paying for 9th place out of 10 is Mediocrity
do you disagree
John’s Substack
My personal Substack
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Happy Birthday To Yourself
don’t overthink it, we put so much time into the thought we don’t often just go do it
there are things going viral, getting a bunch of likes and it’s just not accurate. I’ll say this……..
there has never been a better time to dream
from a garbage bag and food stamps
to replanting a rose in concrete everyday a bit about John before I turn 44
The Toolbox: Everything I Open-Sourced After 15 Years and $350M in Ad Spend
AI agent, and MCP server I've shipped — plus the story of Buddy, my AI advertising agent.
A turf-cleaning company texted me an idea.
Squeaky Clean Turf wanted a reason for customers to come back between visits. By the end of the evening Buddy by Ahmeego built one, and it's live on your phone right now.
Hero Conf 2026 Worth Flying In For
September 15 in San Diego, Track 2 stacks three takes on the same hard problem — paid media efficiency. Two of the sharpest practitioners in PPC are headlining it, and we're honored to be building too
Building the AI Agent that Does Not Exist
Hero Conf is back! Even better, I’m thrilled to be speaking again at @heroconf this September in San Diego. Join me at the must-attend event for PPC and Paid Social pros. We will be building an agent
It All Started With a Mouse - Interview
I recently sat down with Omar Reyes for his newsletter, Let’s Talk About Marketing. The questions covered everything from where I grew up to what I would say to the entire world if it were listening.
get out of the box
encourage and stop telling people what doesn’t work, your business is here if that was the case