Want a great startup community? Don’t copy Miami
Hype can attract attention, and Miami had plenty of it. But real communities are built on trust, infrastructure, and a very different playbook.
IRL > URL
Building the offline future. How we gather, belong, and build in real life. Over 20k+ community builders get IRL > URL in their inbox.
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IRL > URL: building the offline future
Hey — it’s Rae. And this newsletter has a new name.
🍽️ Dinners are here and you’re all invited
From followers to dinner guests—the future of connection looks a lot like the past.
Clubs and camps are cool again
Why the rise of membership clubs isn’t about status—it’s about high trust spaces. Plus: convo starters to skip the small talk and get to the good stuff.
How IRL Argued the Constitution Into Existence
A special edition note from Ryan & Rae Lambert, co-founders of River.
Community is the cure
Loneliness is killing us. The answer isn’t more content—it’s more connection. David Spinks and Kassidy Gerhardi explain why.
Forget Group Chats. Try a 24-Hour Reply-All.
Real-world tips from Nick Gray, and how bold DMs helped us land big-name creators.
The Conversation Starter Pack (With Depth)
These aren’t your average icebreakers
Want Better Friends? Host a Meetup
Why stepping up as the host instantly boosts your influence
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