Is the establishment cool again? Yes, but...
Plus: 4 other signals from the last 4 weeks
GOOD THINKING
This letter is a best-of-the-best on culture, trends, marketing, etc. What I’m dropping to friends on Slack or finding useful in meetings with brands.
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Sézane is slowing down. On purpose. Hallelujah.
Plus: J. Crew’s problem isn’t just morale, and B2B brands are having more fun than you.
The sans-demic is over
Why every brand needs its own typeface with Will and Chris from Studio DRAMA
Aman needs a new media consultant
Plus: Old Navy found its swagger again, and AI slop is now a brand problem.
Candy shops are putting big brands to shame
Danny Giacopelli from For Starters joins to discuss what big brands are missing.
Beefeater makes sobriety a pleasure
Plus: Marks & Spencer is winning every race, and AARP still thinks 50 is lame.
The pie is infinite. Act like it.
Melissa Rosenfield on PR changing, generosity, and being human.
Aritzia made back-to-school dance-worthy
Plus: Substack chose humans, Under Armour made a fictional hotel, and dental is the new beauty.
Sitting in discomfort is a superpower
Nu Goteh on leaving room for magic, wobbly speed boats, and lots of career wisdom.
Gap is teaching marketing.
Plus: Brands are banning influencers, and Cash App is funding Bieber.
Everyone's hiring a hand-painter
Plus: 4 other signals from the last 4 weeks