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• GOOD THINKING

  This letter is a best-of-the-best on culture, trends, marketing, etc. What I’m dropping to friends on Slack or finding useful in meetings with brands.

  11 posts · theirs

Lately

• Is the establishment cool again? Yes, but...

  GOOD THINKING · 2026-08-19

• Sézane is slowing down. On purpose. Hallelujah.

  GOOD THINKING · 2026-08-16

• The sans-demic is over

  GOOD THINKING · 2026-08-12

• Aman needs a new media consultant

  GOOD THINKING · 2026-08-09

• Candy shops are putting big brands to shame

  GOOD THINKING · 2026-08-05

• Beefeater makes sobriety a pleasure

  GOOD THINKING · 2026-08-02

• The pie is infinite. Act like it.

  GOOD THINKING · 2026-07-29

• Aritzia made back-to-school dance-worthy

  GOOD THINKING · 2026-07-26

• Sitting in discomfort is a superpower

  GOOD THINKING · 2026-07-22

• Gap is teaching marketing.

  GOOD THINKING · 2026-07-19

• Everyone's hiring a hand-painter

  GOOD THINKING · 2026-07-15

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