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illum

illum architects next-generation strategy for media, tech, and IP-driven businesses at critical inflection points.

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AI on Disney+: A Whole New Walled World

Disney’s trying to cage the AI-enabled creation economy inside its streaming service, but the smart money’s on infrastructure that goes everywhere creators already are.

The Super Bowl Audition Nobody's Talking About

The NFL can walk from its media deals after 2029. Friday’s game might explain why they will.

Proximity Through Proxy: The New DTC Playbook in the Age of AI

The battle for attention is fundamentally changing. Our perspective on how DTC brands can thrive when AI becomes the new mediator between companies and consumers.

Nintendo Can't Catch 'Em All

Steamboat Willie’s highly anticipated entrance into the public domain had the industry paying close attention to Disney’s vulnerability to IP exploitation.

Threads and Its Hot Start Problem

To understate it, Threads’ unprecedented launch success has been well documented.

Long Innings Ahead in MLB’s Fight for Relevance

As MLB speeds up the game, it faces an even tougher challenge: winning back the next generation of fans.

TikTok 2.0: Ambition or Desperation?

A deep dive into TikTok’s latest push to reinvent itself—from live programming and shopping to gaming and music—and what its increasingly frantic product strategy reveals about the platform’s future.

Instagram Founders’ New Artifact App and the Unaddressed Jobs to Be Done in News Media

Artifact is stylish and smart, but misses what matters most: solving the real jobs to be done in today’s fractured news world.

The Go-Forward & Fallout of Podcasting 3.0

The subscription wars have arrived in podcasting, reshaping incentives, eroding moats, and rewriting the future of digital audio.

NFT Mania: A Brand Cheat Sheet 1.0

A fast, practical cheat sheet for brands navigating NFT hype—what’s real, what’s risk, and how to actually play the space.