3 Hills I'd DIE On! ⛰️

Every few months, Instagram “strategists” seems to crown a new “rule” that if creators don’t follow, their career will fall quicker than Lindsay Lohan in 2007.

Post every day.
Go viral.
Follow every trend.
Your content should appeal to everyone.

And every few months, I find myself BEGGING my private clients to do the EXACT F*CKING opposite. And it’s not for the shock factor but rather because I’ve actually seen what actually grows businesses online for over a decade.

This year alone, the strategies below have helped my clients generate over $3.7 million through social media and NONE of them rely on hacks or chasing algorithms. They rely on building a business that can grow consistently.

Here are a few hills I’ll happily die on:

One of the biggest mistakes I see founders and creators make is creating content they’re hoping their friends won’t judge.

You hesitate to post because your old coworkers might see it.
You water down your message because your cousin follows you.
You avoid talking about your offer because someone from high school might think you’re “selling.”

The people who already know you aren’t the people you’re trying to convince. Your content should speak directly to the person who’s actively looking for the solution you provide. So the more you create for your ideal client instead of Suzy your funny coworker, the faster your business grows.

This one usually surprises people… A LOT! Because yeah sure, going viral can grow your business, but building your entire strategy around virality is like building a company around winning the lottery. It ain’t gonna work bub.

I’ve seen accounts with millions of views struggle to make consistent sales because they attracted the wrong audience. I’ve also seen founders and creators with relatively small audiences consistently generate six and seven figures because every piece of content attracts qualified buyers.

I’d rather help you create content that reaches 5,000 potential clients than 500,000 people who will never purchase.

Revenue is built through relevance, not reach.

Some people feel like they’re thriving when they post daily, but unless you have an entire content creation team at your beckon call, all you’re doing is buying an express pass to BURN OUT.

Also please note that more content doesn’t automatically create more revenue… better content does.

Three strategic posts that position you as an authority and move people toward your offer will outperform seven posts created simply to “stay consistent.”Consistency matters.

I’m hosting a free Creator Workshop where I’ll show you exactly how to:

• Build undeniable authority in your niche

• Turn your content into consistent customers

• Position yourself as the obvious choice in your industry

Click here to enroll, and even if you can’t make it, make sure you’re subscribed bc all my SubStack subscribers will get a free replay as well.

xx

Idalia