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Huttons Newsletter · Aug 21, 2026

<ADV> Jul Developer Sales

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Huttons Asia · Huttons Newsletter

Developer sales figures for the month of July.

4 projects – Duet @ Emily, Dunearn House, Lentor Gardens Residences and The Bronze were launched in Jul 2026. A total of 889 units were launched for sale, a sharp reversal from the 0 units in Jun 2026 but 18.6% lower than a year ago.

Developers sold 731 new homes in Jul 2026, 368.6% higher than Jun 2026 and 22.2% lower than a year ago. Hudson Place Residences, Narra Residences, One Marina Gardens, The Continuum and Union Square Residences have been among the best-selling projects for at least 3 months in a row.

Close to 40% of the sales were in the range of $2.5 million to $5 million due to the launch of Dunearn House in the CCR, and Singaporean buyers made up 87.7% of the purchases in Jul 2026.

Amberwood at Holland, Lucerne Grand and The Serra Residences will be launched for sale after 10 Sep 2026. Transaction volume is estimated to be between 7,500 and 9,000 units, while prices are estimated to grow between 2% and 5% this year.

Are you looking for your new dream home or investment property this year? Speak to our Huttons Associate and understand your opportunities today!

Investor appetite for strata retail assets strengthened in 1H 2026, buoyed by a favourable, low-interest rate environment and the bulk sale of retail assets by Mercatus.

Caveat filings show that 132 strata retail units were transacted in 1H 2026—a 16.8% increase YoY. Total transaction value expanded correspondingly by 13.4% to $332.3 million, up from $293.0 million recorded in 1H 2025.

The average transacted deal quantum moderated slightly to $2.5 million in 1H 2026 (down from $2.6 million in 1H 2025). Buying activity was heavily concentrated in Districts 7 (Bugis/Rochor), 9 (Orchard/Cairnhill), and 15 (East Coast/Katong).

On the supply front, limited new retail completions in 2H 2026 should provide baseline support for prime rents. Supply will contract further following the closure of HarbourFront Centre in July 2026 for redevelopment into a 33-storey mixed-use office and retail complex, targeted for completion in 1H 2031.

Speak to your preferred Huttons Associates for an in-depth analysis and understand the opportunities for you in this market.

Read more

🚀 Ready to take your real estate career to the next level?

If you are a aspiring RES looking for your next breakthrough, Huttons is here to help you grow from day one.

Here’s how we give your career a real boost worth $8,898:

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⭐ Be The Star at Huttons.

Other News

  • Developer sales pick up in July with 731 new homes sold, mainly from 2 launches > Read more

  • OpenAI steps up Singapore footprint, in talks to lease 100,000 sq ft in Shaw Tower > Read more

  • Kallang Distripark set to be redeveloped for thousands of new private homes > Read more

Curated News for the Week

In its third year, EdgeProp Singapore Realtors’ Roundtable continues to recognise real estate professionals who have consistently demonstrated strong performance, professionalism and a commitment to client service.

Congratulations to all winners from Huttons; Alex Chuah, Aloysius Lim, Amy Lim, Ann Lee, Aric Lim, Arioch Heng, Barbara Lee, Chloe Chen, Clarie Lim, Darren Wee, Dave Choy, Derrick Tang, Dragon Tan, Edmund Ong, Felicia Tan, Fendy Lee, Gary Koh, George Wong, Geraldine Teh, Glyn Gabriel Yong, Hugo Xu, Jackie Mang, Jeremy Lim, Jerry Tay, Justin Kwek, Justin Zaw, Kenneth Loh, Kenny Lee, Linda Loh, Lindy Lee, Luvianne Pang, Mary Tan, Myra Goh, Nicholas Teo, Rachel Yeen, Richard Ng, Scott Loh, Shaun Seah and Swan Htet Oo for your sustained excellence and outstanding achievements.

At Huttons we create stars!

🔥 FULL HOUSE at Huttons Recruitment Night! 🔥

What an incredible turnout as aspiring and experienced real estate salespersons came together to discover what it really takes to build a successful career in this industry.

From those currently taking their RES course and awaiting their results, to existing salespersons looking for their next breakthrough, the room was filled with great energy, meaningful conversations and plenty of ambition. 🚀

A huge thank you to everyone who joined us, and to our Huttons leaders for coming together to support the evening. Special appreciation to Rex Tan for leading the session, and to Agent Shahid, Clarie Lim, Alex Wong, and Sandra Yeo for sharing their personal journeys, lessons and experiences growing their careers with Huttons.

Real stories. Real experiences. And a glimpse into what your own real estate journey could become.

Ready for your next chapter? The story starts here. ⭐

Be The Star at Huttons.

The Next Wealth Cycle Starts Here.

📈 Interest Rates. Property. Wealth Creation.

The biggest fortunes in real estate aren’t made by reacting to the market—they’re made by anticipating what’s next.

As interest rates begin to shift and a new property cycle unfolds, where will the biggest opportunities be? More importantly, how can you position yourself ahead of the crowd?

📅 6 September (Sunday)

🕐 1.00pm – 5.00pm

📍 Lifelong Learning Institute, Level 2 – Lecture Theatre

11 Eunos Road 8, Singapore 408601

Hear from our speakers, Jeremy and Frances:

Discover:

✅ Why some properties double—or even triple—in value while others stagnate

✅ The key drivers behind long-term capital appreciation

✅ How to identify tomorrow’s winning developments before everyone else

✅ An exclusive sneak preview of the highly anticipated Thomson Reserve

Gain valuable insights into:

📊 Where interest rates are heading

📊 Will the US Federal Reserve cut rates?

📊 What the outlook means for mortgages, the Singapore dollar and your investment strategy

The next wealth cycle won’t wait. Join us for an exclusive afternoon of market insights to unpack what lies ahead for property buyers, investors and homeowners. Stay ahead of the market.

Contact your preferred Huttons Associate to RSVP today.

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While Huttons has endeavoured to ensure that the information and materials contained herein are accurate and up to date, Huttons is not responsible for any errors or omissions, or for the results obtained from their use or the reliance placed on them. All information is provided “as is”, with no guarantee of completeness, and accuracy. In no event will Huttons and/or salespersons thereof be liable in contract or in tort, to any party for any decision made or action taken in reliance on the information in this presentation/document or for any direct, indirect, consequential, special or similar damages.

Read the original on huttonsgroup.substack.com

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