What happened to my brain when I “broke up” from AI
(or why I’ve reset my AI boundaries)
Your Sticky Content Web with Rachel Klaver
Marketing and business stories and idea to help you build out your own sticky content web to attract and convert your ideal customers.
Dormant Last read · last published · next check
Read 8 days ago and current, but nothing has been published for 13 months.
Latest posts
Your boring task is my personal fascination
(or how to tell tiny stories to build trust in you as a business owner)
What's an empathetic hook and should you use one?
Digging deep on hooks PART TWO
How to Use Open Loop Hooks (Without Being a Clickbait Monster)
(what open loop hooks are, and why you need them in your marketing)
Who knew being brave and putting my face to my business would do this thing too?
Over the last two weeks I’ve had four different interactions with prospective clients.
Twenty-four years since I left teaching and I get this...
I left teaching (as in primary school teaching) 24 years ago.
A venn diagram explanation of personal brand
Because I love venns
My hair keeps on trying to bring my business down
(hey there - before we jump into this - I’m writing a new book - it’s about how to build a personal brand as a very average person.
Can a completely average person build a personal brand?
And what IS average anyway?
Why China’s TikTok Play is Both Brilliant Marketing and Soft Power in Action
On Sunday morning I was served a Tiktok on my feed.