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6 short videos in which I try to make you laugh
Bye-Bye, Bad B2B Copy
A newsletter for business-to-business marketers who want less jargon and more joy in their working lives.
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Latest posts
Happy New! New! New! Year
New ways to think about novelty for marketing content
Fling away those flip-flops
And write to the rhythm of your own B2B beat
Hey presto!
How copywriters can help B2B buyers conjure up more time
Customers: read my mind
When a 'customer challenge' is really an internal product label
Ubiquitous tropes
How to get rid of dead weight in your B2B writing
Don't worry: behind every AI is a human
Reports of the death of the copywriter have been greatly exaggerated
Does your B2B content pass the tiptoe test?
How to grab your readers by the scruff of the neck every time
"What if I look like an idiot?"
And other reasons B2B marketing plays it too safe
Lazy, lazy, lazy: the truth about B2B prospects
And how your marketing content can take more of the strain