Heather Barnett
Publishes 1 feed
Bye-Bye, Bad B2B Copy
A newsletter for business-to-business marketers who want less jargon and more joy in their working lives.
10 posts · theirs
Lately
Parlez-vous B2B?
Happy New! New! New! Year
Fling away those flip-flops
Hey presto!
Customers: read my mind
Ubiquitous tropes
Don't worry: behind every AI is a human
Does your B2B content pass the tiptoe test?
"What if I look like an idiot?"
Lazy, lazy, lazy: the truth about B2B prospects
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