Your Business Is Better, But for Whom?

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People are not alike. At least not in the way most of us believe. During the 2020 presidential election, pundits endlessly discussed the Latino vote, Black vote, College-educated White vote, and the Evangelical vote. Too late, it seems, everyone has discovered there is no such thing as a monolithic vote by everyone who looks similar—even when that similarity is profound. As our culture fragments…

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