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Half Slice

Half finished thoughts, stories, and reflections.

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Latest posts

Do you know the psychology behind your brand colours?

Take a look at this quick and handy colour guide.

Copywriting or content writing: Which one is right for you?

Are you a copywriter or a content writer?

How to use the AIDA principle in copywriting

Copywriting is an art form. Do you know the secret formula?

How to make your seasonal content evergreen

Today we’re looking at how to turn your seasonal content evergreen.

Creating and repurposing seasonal content

Seasonal content may seem like it doesn’t have a long lifespan.

Using content repurposing to slow down on social media

Social media seems to get faster and faster as the days progress.

Search engine optimisation and Pinterest: the slow content burn

Do you have a content strategy that has your business’s long term success in mind?

How to keep your content evergreen

The term “evergreen content” is often thrown around by SEO experts and content creators. But what does it actually mean?

What is creative marketing and why does it matter?

And how do you get started with it.

Creating a lasting impact with content

Will your content be seen? How do you know that it’s making an impact? Let's unpack that!