For February, the whole market witnessed a strong growth of 10.4% in revenue. Additionally, this is the follow-up for a slight growth of 4.6% overall, thanks to pre-LNY campaigns from multiplayer games. This also applied to slow-growth genres like MMORPG (+ 23.1%) or Real-Time Strategy (+ 12.8%)
Though some genres decreased greatly in January, such as Turn-based RPG (-30.7%), Vehicular Shooter (-39.6%), they recovered well after the LNY period. Turn-based RPG showed the most prominent growth with a 38.5% jump in February’s revenue.
However, a slight contrast was shown in Squad RPG and FPS/3PS. Though the FPS genre has CrossFire: Legends with an outstanding performance in January, the User Acquisition of this game dropped in February, explaining the decrease in both Download and Revenue.
Reported Time Spent Growth During LNY
During the LNY period, the overall time spent did not grow much compared to previous periods. This reflected that holiday does not equal more playtime, but rather more generous spending in games from Vietnamese players. Newly launched games in January soon focused on LNY campaigns instead of large spending on UA.
Some featured games of February are displayed below:
We have selected MU: VINH HANG as a notable new game of February 2026, with attached reasons below:
→ Market Prediction for March 2026:
Strong reduction in almost all genres as the holiday ends and high-income players return to work.
Genres that require less active skills such as 4X Strategy, Turn-based RPG, or Idle RPG might be able to retain the revenue
Multiplayer games will hardly increase in revenue, as students return to school after the LNY holiday
→ Genres with good performance in February: 4X Strategy, Squad RPG, Idle RPG, MMORPG
We have compiled data from internal tools to conclude data for different game genres’ impact, specifically for the Vietnam mobile game market. The 21-page PDF will provide metrics for developers to compare with their own products, thus ensuring a great launch for the game in this market.
Download our full report below.
Most Influential Celebrities On Social Media (January 2026):
Most Discussed Gameshows Throughout LNY 2026:
2 Ngay 1 Dem (LNY Special)
Running Man VN - Season 3
Vietnam Gameverse 2026 Voting Round | 10th - 31st March, 2026
At Funtap Games, we know success in Vietnam & SEA needs more than translation:
Legal: licensing & compliance made simple
Local Payment: reach millions of players with local cards, e-wallets, carrier billing, etc.
Localization: beyond words - cultural adaptation to boost retention
We’d love to explore publishing opportunities with you
Contact us: biz@funtap.vn | Website: funtap.vn | Linkedin: Funtap Games
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